Rayen HAMIDENE, El Khamssa NECIB2025-07-022025-07-022025Université du Martyr Cheikh Larbi Tebessi Tebessahttp//localhost:8080/jspui/handle/123456789/12807This thesis employs a qualitative approach using critical discourse analysis within the theoretical framework of Gramsci’s concept of cultural hegemony. It examines how Trumpism, as an ideological and political movement, used media rhetoric to challenge Neoliberal norms and reshape American conservative discourse between 2017 and 2021. The methodology involves the textual analysis of political speeches, media coverage, and policy documents to explore the intersection of economic Nationalism, populist rhetoric, and anti- immigration discourse.enTrumpism, discourse analysis, ideology, Nationalism, Neoliberalism, Populism, cultural hegemony, immigration.Thesis