03-Letters and English Language

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EFL Teachers/Students Attitudes towards Using Thematic Activities in Developing Students' Speaking Skill The Case of first year LMD students of English at Tébessa University
(University of Martyr Sheikh Arab Tbesi Tebessa, 2018) HELIMI Souad, GASMI Kawther
This study aims to investigate teachers/ students’ attitudes towards using thematic activities in developing the communicative skill (speaking) in EFL classrooms. Accordingly, the present dissertation hypothesizes that teachers of Oral Expression at the University of Tebessa hold positive attitudes towards using thematic activities and students of English at the University of Tebessa hold positive attitudes towards using thematic activities. To achieve the aim of this study, two questionnaires are administered to both oral expression teachers and First Year LMD students, at the department of English, at the University of Al-Arbi Tebessi, Tebessa. The results of this study show that using thematic activities/approach helps EFL students to develop their speaking skill and also motivates them to practise the English language outside the classroom. Moreover, it is clearly noticed that the teachers and the students who took part in this research hold positive attitudes towards implementing thematic activities in teaching/ learning English as a foreign language. In other words, the findings of the two questionnaires confirm the hypothesis of the present research. Therefore, the authors of this dissertation highly recommend the use of thematic activities in EFL classes.
The Quest for Self: Alienation and the Need to Belong in Postcolonial Literature. A Case Study Tayeb Salih’s Season of Migration to the North.
(University of Martyr Sheikh Arab Tbesi Tebessa, 2018) DJEBBARI Naouel, YOUSFI Basma
This dissertation aims at exploring the Afro-Arabs constant search for identity in Tayeb Salih’s Season of Migration to the North. The selected novel addresses the existential anxiety of the individuals who find themselves torn between two worlds; suffering from doubleness. Mustapha Sa’eed, a Sudanese character who was deeply affected by his experience in the northern journey, developed a sense of loss due to his fragmented identity. In this multidisciplinary endeavor, we are interested in exhibiting the syndromes of hybridity that plagued and troubled the protagonist’s life. The dissertation examines Salih’s novel from a thematic angle. The work tries first to shed light on a general background of the field of postcolonialism, and highlighting its relationship with identity. Besides, in the second chapter, we attempt to see how Salih traced the protagonist journey as an alienated Other. The third chapter examines the psychology of the oppressed native, namely the African individual who suffers from in- betweeness in his homeland. The study argues that denying one’s past leads to self struggle. Yet getting the best of other cultures and preserving the native roots is crucial for achieving a strong identity. As an African novelist, Salih tries to illustrate the power of acknowledgement of the past in healing the future through exhibiting the impetus of the Western culture and its paramounty in the modern world.
Classroom Time Management Obstacles in EFL Classes : The case of 1MS Teachers of English
(جامعة العربي التبسي تبسة, 2018) TAYAA, Karim
The purpose of this study is to explore and analyze classroom TM obstacles that 1MS EFL teachers in Tebessa encounter. By adopting a descriptive method, through employing a survey design; the data were collected using a questionnaire which was administered to a total number of 40 teachers. The obtained data from the questionnaire confirm the two research hypotheses. First, due to the fact that having just one hour per session; the majority of 1MS English teachers in Tebessa middle schools face arduous obstacles concerning TM. Second, they use some strategies to overcome those obstacles. The research findings also revealed both the main reasons and effects that are attributed to those obstacles. Based on the research findings, the following are the main recommendations which address this issue: supplying teachers with the sufficient time they need to teach either by having extra sessions or adding half an hour to the official session (90 minutes instead of 60 minutes), reducing both the length of the curriculum and the class size, designing training programs to enhance teachers professional development concerning TM.
The Quest for Self: Alienation and the Need to Belong in Postcolonial Literature. A Case Study Tayeb Salih’s Season of Migration to the North.
(جامعة العربي التبسي تبسة, 2018) DJEBBARI, YOUSFI, Basma Naouel
This dissertation aims at exploring the Afro-Arabs constant search for identity in Tayeb Salih’s Season of Migration to the North. The selected novel addresses the existential anxiety of the individuals who find themselves torn between two worlds; suffering from doubleness. Mustapha Sa’eed, a Sudanese character who was deeply affected by his experience in the northern journey, developed a sense of loss due to his fragmented identity. In this multidisciplinary endeavor, we are interested in exhibiting the syndromes of hybridity that plagued and troubled the protagonist’s life. The dissertation examines Salih’s novel from a thematic angle. The work tries first to shed light on a general background of the field of postcolonialism, and highlighting its relationship with identity. Besides, in the second chapter, we attempt to see how Salih traced the protagonist journey as an alienated Other. The third chapter examines the psychology of the oppressed native, namely the African individual who suffers from in- betweeness in his homeland. The study argues that denying one’s past leads to self struggle. Yet getting the best of other cultures and preserving the native roots is crucial for achieving a strong identity. As an African novelist, Salih tries to illustrate the power of acknowledgement of the past in healing the future through exhibiting the impetus of the Western culture and its paramounty in the modern world.
The American Dream between the Question of Identity and the Quandary of Absurdism: A Comparative Study The Great Gatsby by F. Scott FITZGERALD and Bone by Fae Myenne NG
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) MOUAIA Basma, ZERROUGUI Khaoula
The notion of the American Dream inspired several writers and critics who had interpreted it. Both Fitzgerald, the American writer, and Ng, the Chinese American writer, adhered to express the meaning of the American Dream through different angles. Both writers reflected the natives and Chinese Americans, respectively. This entails a comparative study between both writers’ masterpieces, The Great Gatsby and Bone. Specifically, the American comparative school is required since both narratives are written in English. Both literary works did not solely define the American Dream on its own scale, but they have been trying to link it to the quest of identity that it is highly investigated by modern and postmodern writers through fictional characters. Both Fitzgerald and Ng focused on the endless struggles of the individuals who search to realize the American Dream and the luxury life. Some characters collided with the frightening reality, which imposes on them to adopt a new identity other than theirs. For others, they reckoned that their unbridled desire to win the American Dream will be subsided because of their failure. In this case, it will not be easy for them to perceive failure. They will have a negative view around the world that can be gradually developed to achieve absurdism.
The US-UK Special Relationship with special focus on the clintonbush blair Era (1997-2007)
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) Merrahi Hafsa, Yousfi Henda
The US-UK relationship prospered during World War II, deepened during the ever long struggle with the Soviet Union, and has flourished further since the end of the Cold War. It is definitely surviving any new challenges and obstacles that may loom on the horizon just the same as it survived the crisis of Suez, Skybolt, and the Falklands. Therefore, this dissertation highlights the fact that these strong and intense arguments between London and Washington are not newly born. Without the ―Special Relationship‖ the United Kingdom is just one mere medium size country among many European countries in the European Union. Using a qualitative descriptive content analysis, the study confirms the special relationship between President Bill Clinton and George W. Bush with Prime Minister Tony Blair, which added many privileges to both countries, and how Blair intervened in many ways to support America. Furthermore the dissertation highlights Tony Blair's strategies and its direct impact on Britain's foreign policies, and the tactics he used to preserve Britain's standing in America. This study concludes with the results of the September 11, 2001, attacks on the two American towers and wars on a number of countries under the banner of eliminating terrorism.
The United States Response to the Persecution of Rohingya Muslims in Burma
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) DJEDDI Amira, ABSI Abir
Since its independence in 1948 from the UK, Burma (Myanmar) has witnessed an ongoing ethnic crisis and enormous human rights abuses in Northern Rakhine State which led to the displacement of the Rohingya population to neighboring countries, they flee their homes due to persecution and struggle to survive and the number of refugees' increases noticeably every year. This persecuted group also excluded by the Myanmar government and deprived citizenship. Rohingya significant problem is that they are not recognized by the government which claims that they are not indigenous to the country and deprived them of fundamental human rights. Therefore, the humanitarian crisis and the latest human rights abuses which affected the Rohingya come with international response. Although the U.S. intervened peacefully through providing economic sanctions, its economic interests in Burma prioritized preventing Rohingya persecution the conflict still continues to the present day. The current dissertation investigates human rights violation against ethnic minority the Rohingya, and provides a better understanding to the plight of this minority. It also analyses the role of U.S Foreign Policy to protect and promote human rights of the Rohingya Muslims in Rakhine. The study applies a qualitative descriptive method to focus on U.S. policy to promote human rights and to overcome human rights abuses in Myanmar. The study also uses the analytical method to analyze the U.S. response to the tragedy of the Rohingya.
The Relationship between EFL Students’ Self-Esteem and their Speaking Fluency The Case of Third Year Students in the Department of English at the University of Tébessa
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) MENAI Wafa, FATHALLAH Abir
The present study is an attempt to explore the level of self-esteem and utterance fluency, and to test the correlation between these two research variables among all the 3rd year students at the department of English of Larbi Tébessi University. To this end, two instruments are used to collect the data. A questionnaire that covers five domains of self esteem (physical appearance, scholastic competence, social acceptance, close relationship, and global selfworth) is submitted to all 3rd year students (62 students) , and a speaking test to collect data about all the aspects of utterance fluency (speech rate, number of repetitions and correction words, number of filled and unfilled pauses, and number of false starts) in which the response rate was limited to only 50% because some of the students refused to be recorded while speaking. To analyze the collected data, two methods are adopted, which are descriptive and correlative analysis. The results indicate that 3rd year students have moderate level of selfesteem and utterance fluency. They also show that there is no significant positive correlation between self-esteem and speaking fluency. But there is a negative significant correlation between scholastic competence domain of self esteem and number of repetition words, and between the domain of social acceptance and number of false starts.
Investigating the Rhetorical Strategies and the Argumentative Structure Used in Political Discourse The Case of Theresa May Brexit Speech in January 17th, 2017
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) Amani MENAS, Amel MENASRIA
This study aims to analyse the different rhetorical, linguistic, and argumentative strategies used in one of the speeches delivered by the previous British Prime Minister (PM) Theresa May in January, 17th 2017 concerning Brexit issue to persuade Irish people of her plan. The objectives behind this analytical study are to emphasize the importance of Toulmin's Model of Argumentation (TMA) in political discourse analysis, and to examine PM Theresa May use of linguistic strategies along with the argumentative structure of Toulmin‟s model and Aristotle‟s rhetorical strategies. The research main question is that did Theresa May apply the rhetorical strategies and argumentative structure in her Brexit speech. The sub questions which are: what is the structure of May‟s Brexit speech using Toulmin‟s Model? How are Aristotle rhetorical strategies used and applied in her speech? What are the linguistic argumentative strategies used in the speech? What the functions of the linguistic strategies in the speech? This study is conducted qualitatively and it is composed of two chapters. The first chapter is the theoretical part about argumentative strategies and political discourse. The second chapter is the field work that includes the methodology and the methods of analysis, the sample, the analysis ,and the discussion of findings, The methods used in the analysis which are TMA, rhetorical analysis of Aristotelian strategies along with the linguistic features of political speech. The speech was chosen because it was introduced to its public for the purpose of persuasion so that it is full of arguments and reasons. The findings reveal that Theresa used logos and ethos as rhetoric strategies. The TMA elements were found, and the linguistic features used were first plural personal pronoun and first singular personal pronoun.
Investigating Teachers’ Attitudes towards Integrating Pupils with Autism Spectrum Disorder (ASD) In mainstream Middle Schools The Case of First Year Pupils at Tebessa Three Middle Schools
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) SOUAHI, Rayane
This dissertation’s aim is to investigate teachers’ attitudes towards teaching autistic learners foreign languages and engaging them in mainstream schools .This research introduces Autism Spectrum Disorder (ASD) general background. Afterwards, it describes the importance and the benefits of including autistic pupils in general schools. Also, it explains the most beneficial strategies of supporting and motivating autistic students which may help them positively in improving themselves, ameliorating their behaviours, and facilitating their therapies. To realise this researches’ aims and to test research hypothesis, a questionnaire was transmitted to three middle schools Mlayem Mouhamed , Bougaren Mouhamed ,and Souahi Madeni to ten teachers of English to know whether they do have positive or negative attitudes towards teaching autistic learners in EFL classrooms . Furthermore, an observation was conducted during teaching English language to ensure autistic students ability in acquiring languages as any normal students and behaving appropriately in classrooms. The research findings reveal that the majority of teachers who participated in this study show positive attitudes towards the importance of teaching autistic students foreign languages, but just half of the representative population accept and encourage engaging them in general schools ,and the other half percentage of teachers reject totally the idea .In addition to that ,it is observed that autistic learners react properly in English sessions ,but do face difficulties in interacting in general classrooms effectively .
INVESTIGATING BIOLOGY TEACHERS’ AND STUDENTS’ ATTITUDES TOWARDS USING ENGLISH AS A MEDIUM OF INSTRUCTION The Case of Biology Teachers and Students at Larbi Tébessi University – Tébessa
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) Chaima GHERAIBIA, Mouhamed Riadh ZOUDA
Learning scientific subjects through a foreign/second language is a widespread approach of education in higher educational institutions. Accordingly, this study explores the problems that biology teachers and students at Larbi Tébessi University face with the currently used medium of instruction. The study further investigates biology teachers’ and students’ attitudes towards the use of English as a medium of instruction to teach biology modules. Accordingly, two hypotheses have been formulated; the first one suggests that students and teachers would have positive attitudes towards using English as a medium of instruction in teaching biology modules, and the second proposes that biology teachers and students would face certain problems with French as an instructional language. Thus, a sample of 25 teachers and 500 students responded to semi open-ended questionnaires about the use of English to teach biology subjects. The obtained results suggest a general positive attitude among the majority of both teachers and students towards the use of English for instruction at the Department of Biology. However, a considerable number of participants have shown hesitation about the implementation of an EMI-based programme with regard to the current educational policy and English language teaching in middle and secondary education. In this sense, this study has certain implications related to language education problems encountered by both teachers and students.
Women Empowerment and Gender Stereotype Challenge in Postmodern Dystopian Young Adult Fiction: Suzanne Collins’s The Hunger Games
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) AKERMI Ahlem, KHALDI Khaoula
This dissertation investigates females empowerment within dystopian young adult fiction and the subversion of the stereotypical representation of women’ roles during the twenty-first century explorating Suzanne Collins’s The Hunger Games, focusing on the heroine Katniss Everdeen among other female characters. It also examines the impact of the strong portrayal of female roles upon adolescent readers. And investigates how young readers would relate to theses fictional characters. Launching our query required answering the following questions which combined: How postmodern YA dystopian fiction shaped new conceptualizations about gender roles and women’ empowerment from feministic and gender studies examination of the book? To what extent does postmodern YA dystopia affect female characters psyche, to embrace various archetypical images through psychoanalytical analysis? How would the psychological struggles of powerful females in dystopia create an ideal model? What are the potential impacts of females’ empowerment upon young readers through exploring young readers’ perspectives from a survey? Based on the findings of the present dissertation, it can be concluded that postmodern females’ performance have radically changed within dystopian YA fiction to alter the whole stereotypical representation of gender identity, thus, females moved further in their empowerment to adopt a highly powerful and centered roles in equal society for both genders. Finally, it explores young readers’ attitudes toward female empowerment within dystopia and shows the positivism of the female protagonist embodiment of both feminine and masculine characteristics for young readers to create perfect role models and a distinctive empowerment. This study encourages readers to know the impact of postmodernist fiction to change the traditional representation of women, thus altering the negative assumptions toward women roles and experiencing their empowerment.
The Importance of Teaching Culture to Develop EFL Learners' Communicative Competence The Case of Third Year Learners in Secondary Education
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) HADJ Nawal, ZEMALI Rafika
The ultimate goal for learning English as Foreign Language (EFL) is to be able to communicate effectively. This requires the ability to know how to use language accurately and appropriately in different contexts. Since culture and communication are interrelated, we hypothesize that adequate exposure to culture will help EFL learners, precisely third year learners in secondary education, to develop their communicative competence. The present research aims to investigate the importance of integrating culture in EFL classes to enhance learners' communicative competence. It also examines to what extent the cultural content is included in the textbook of the third year, "New Prospects " adopting the descriptive method. To answer the main questions of the study, the cultural content of "New Prospects" is evaluated and a questionnaire is delivered to thirty (30) EFL teachers selected randomly from different secondary schools in Tebessa. The evaluation of the cultural content of "New Prospects" reveals that its cultural content is still poor to provide learners with adequate cultural knowledge. The data collected from the questionnaire confirm the hypothesis. It is hoped that this study will help EFL teachers and textbook designers to stress on the significance of teaching culture as the latter offers massive advantages to language classes and plays a significant role in developing EFL learners' communicative competence
The Question of Mary Magdalene and the Holy Grail in Dan Brown’s The Da Vinci Code between Historical Facts and Artistic Fiction.
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) FERHI, Saddika
Literature is the mirror of human being actual life and what is called reality, and history is the recording of the events of this life and its reality. The dichotomy literature /History in one text is what postmodernism treated as “Faction” and “metafiction”. The Da Vinci Code (2003) is a novel written by Dan Brown. The novel is about a journey of deciphering the codes and the hidden messages in one of Da Vinci’s eternal masterpieces “The Last Supper”. Many issues are brought by this novel, but the dangerous secret of Mary Magdalene and the quest of the Holy Grail were, and for quite a while, under the spot light of controversialist couple (truth/fiction). All things considered, the mystery of Holy Grail is simple discussing the biography of Mary Magdalene as Jesus' companion. Further, in light of this novel, Mary Magdalene is a lady whose womb conveys Jesus' bloodline. This portrayal of Mary Magdalene is altogether different to what the Roman Catholic Church has delineated. For the Roman Catholic Church, Mary Magdalene is one of Jesus' followers. She is a lady who came at the Jesus' crucifixion and an observer of Jesus' resurrection. This investigation is centred around those various representations of Mary Magdalene and the Holy Grail. The distinctions are seen through the viewpoint of New Historicism, where both artistic fiction texts and historical ones are taken in an equivalent position. In addition, how interpreters translate the data will pick up the distinctive portrayal of Mary Magdalene. Through the process of choosing and contextualizing, the interpreters have taken a specific rambling development dependent on their own experience and their own aim. In this manner, in light of New Historicism viewpoint, there is nothing but fact in these representations, the only thing is interpretation.
Identity Redefinition in Postcolonial Fiction. A Case Study: Aravind Adiga’s The White Tiger
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) HABES Sana, RAMDANE Kaouther
The White Tiger, the winner of the Man Booker Prize, written by Aravind Adiga depicts the negative image of the contemporary India. Studies have examined the novel from a sociopolitical view attempting to scheme its effects on individuals’ identity; however, this dissertation mainly focuses on the psychological conflict of the protagonist identity. The investigation of Balram Halwai’s identity is achieved through an analytical and an exploratory research. In order to psychoanalyze the protagonist’s identity struggle, this dissertation interprets The White Tiger in accordance to Sigmund Freud's psychoanalytic analysis of the defense mechanism and Frantz Fanon's interpretation of his theory of violence to highlight the psychological component in identity redefinition. On the basis of this process, this work determines that Balram Halwai’s new identity is the outcome of his distinct consciousness, and his use of various defense mechanisms reduces his anxiety reaching selfesteem. It also concludes that The White Tiger is a call for a revolution opposing the peaceful ways of the Indian working class and threatens to bring about the fall of the corrupt system currently in control.
The Use of Critical Thinking to Develop EFL Learners’ Writing Skills The Case of Master One Language Sciences Students at Larbi Tbessi University
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) BOUAKEZ Sarah, BOUCHAGOURA Hala
The work aims to investigate developing EFL learners‟ writing skill through the use of critical thinking. The current dissertation hypothesizes that the majority of Master One Language Sciences Students at Tebessa University are not aware enough how to use critical thinking skills in their writing and a large part of the chosen population have weaknesses in writing. In order to fulfill the study aim, two questionnaires are distributed to both academic writing and academic writing modules teachers, as well as to a sample of thirty students randomly selected from Master One Language Sciences Students at the department of English at Al-Arbi Tebessi University, Tebessa. The final result confirmed our hypothesis that the majority of students are agreeing on how the use of critical thinking motivates them to improve their writing abilities.
The Great War and Women in Modern British Literature. A Case of Study: Virginia Woolf Selected Works: Mrs. Dalloway and To the Lighthouse
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) ABBASSI Hadjer, Talbi Hanane
The First World War definitively changed Britain in all spheres. As the number of men lost on the battlefield and the depletion of national financial resources led to a series of radical changes, and this, in turn, changed the course of the country and transferred it to another level, especially after women‘s intervention in all fields.Virginia Woolf was one of the greatest literary female artists in the early 20thcentury, pioneering the modern English literature with the stream-of-consciousness technique. Her representative works focused on the internal description of characters while presenting the social conditions of post-war Britain and embodying the role of women in all its attributes. This Master dissertation entitled The Great War, and Women in Modern British Literature. A Case of Study: Virginia Woolf selected Works: Mrs.Dalloway and To the Lighthouse aims initially at exploring and analyzing two famous classic novels by Woolf, which are Mrs.Dalloway and To the Lighthouse. These two novels had a great impact in the modern literture as Woolf produced two distinguished works that embodied a whole society andrepresented a tragic reality that was recorded in history. One of the ultimate aims of this study is to show Woolf's contribution in the literature, her accomplishments in the Feminist movement, and her unique portrayal of women in her literary works. Moreover, this study seeks to find how Woolf‘s novels influenced the British society and what is the impact of Mrs.Dalloway and To the Lighthouse on the reader in general. Besides, this study aims to analyze Woolf's applications of the various psychological theories that she has always adopted in her works, including the most important ones such as The Androgynous Mind‘s theory and The Oedipal complex theory
The Interrelation between Science Fiction and Ecofeminism in Post Modern African-American literature A case Study: Octavia Estelle Bulter's Parable of the Sower
(University of Martyr Sheikh Arab Tbesi Tebessa, 2019) AMAROUCHE Amale, BASSET Feriel
This paper examines Octavia Estelle Butler’s Parable of the Sower and the way her own life experience influenced her writings. Butler’s originality in using the black feminist science fiction techniques along with ecofeminism makes her novel different from other works by other writers. She is the pioneer of contemporary African American science fiction. She doesn’t rely on science fiction merely but artistically mixes other literary theories together to produce very exciting stories. She writes about supernatural women who cross time and space, and she tackles issues of slavery, racism, and rape. Octavia Butler in Parable of the Sower uses her characters to expose the social and environmental problems and provide a solution to these problems through the protagonist’s creation of a new Earthseed religion based on change. Despite her psychological disorder, Lauren –the protagonist- is a rebuilder for her society through her earthseed. Earthseed accepts diversities and seeds hope. We attempted to analyze the book from the different literary theories found in it. Science fiction and ecofeminism are our major concern in our study. We have exposed both theories before analyzing them in the text.
The Role of Slave Narratives in the Rise of the Abolitionist Movement during the American Civil War. A case study: Harriet Beecher Stowe's Uncle Tom's Cabin.
(جامعة العربي التبسي تبسة, 2020) Farah, Yadri Oubayda Kais
This dissertation is a thematic research to analyze the deep relationship between literature and history and how do they interrelate each other in any giving time. This research tackles the first beginnings of slavery in America and the immediate segregation that they lived. Furthermore, the paper narrates the emergence of the abolitionist movement and development alongside the increasing conflicts between the north and the south and the numerous events that led to the break of the civil war. This war is considered the deadliest war that the UShas ever gone through. Eventually the north won and eradicated slavery. The first chapter makes the reader aware of the political and historical atmosphere of that period.In the second chapter we discuss the slave narrative as a literary genre that appeared to expose the horror of slavery through narration from a slave’s point of view also to demonstrate the ugly truth behind the institution. We also recited many slave narratives but the one that caught our eye was Uncle Tom’s Cabin. This story was composed by Herriot Beecher Stowe who wrote it as a response to the fugitive slave act. this story received a mixed social reaction among people, in the north the novel strengthened the social support of the abolitionist movement .in the south the story shook the social stability, many accused Stowe of facing the story in favor of the north .furthermore the south responded with their own anti tom literature, where they portrait slavery as a merciful institution .Stowe replied with a key to Uncle Tom’s Cabin where she debunked all criticism and accusation. In this research we proceed to analyze the components of the novel from settings to symbols and how they played a huge role in addressing numerous issues .finally the dissertation analyze the conveyed massages in uncle toms can from exposing the evil of slavery to women empowerment the duality between the institution of slavery and Christianity.
Advertisers’ Use of Verbal and Nonverbal Signs in Myth Creation: A Semiotic Analysis of the ‘Coca-Cola for Everyone’ Commercial
(جامعة العربي التبسي تبسة, 2020) Bakhouche, Gahmousse, Abdelhafed Abdelilah
In today's world, advertisement has flooded every aspect of life due to its effective impact on our lives. Dull as they sound, advertisements are actually a complex system of signs creatively put together to target and manipulate viewers' choices towards products promoted by companies. In this sense, semiotics has developed over time and has gradually also become a tool for analyzing complex systems of signs produced by advertising companies. Our main objective was to study the role of text and image in the signs of advertising products. We analyzed the video “Coca-Cola for all”, winner of 11 creativity prizes at the Cannes Lions in 2002/2003. Thus, we have divided the video into 63 images accompanied by their short and subtle comments. We found that the video components (music, colors and settings) were carefully chosen to produce a creative and persuasive advertisement. Using Barthes' semiotic theory, we understood the meaning of all verbal and non-verbal signs in the video and extracted their hidden influential meanings. Eventually, we came to the conclusion that advertising image and text are inseparable and one cannot convey meaning without the other. Using image analysis, we extracted the Barthes codes which helped in a better understanding of the signs and showed their functions in the video. At the end of the study, we reached the point where we felt that myth-making through subtle advertising is a confirmed reality; all the previous phases show that Coca-Cola used myth-making to promote its product, especially in difficult times while ensuring maximum long-term profits.

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